RedBalloon has tapped the teenager who threw the ‘best party Australia has ever seen’ Corey Worthington to front its Father’s Day campaign.
Clemenger BBDO Sydney has created the new digitally led ‘Clean the Slate’ campaign, the first since former Tourism Australia Nick Baker took over as CEO, which features former wild child Worthington buying his dad a biplane ride to make up for the pain he caused hi growing up.
Worthington shot to fame in 2008 when he threw a party which ended up with more than 500 people turning up after it was posted on Myspace, with the police shutting it down and his parents’ house trashed.
The campaign utilises the insight that 75 per cent of Australians admit to doing something wrong by their dad.
“Everyone remembers Corey Worthington, and a lot of people felt for his poor dad back in 2008 when the story hit the headlines. We wanted to help Corey clean the slate in a creative way, and Clemenger were a natural choice for us,” said Nick Baker.
Clems Sydney executive creative director Paul Nagy added: “While most misdeeds by kids are more likely to be a white lie (20 per cent), denting the car (12 per cent) or dobbing him in to Mum (10 per cent) – in Corey we have someone with a whole lot more to make up for.
“If he can clean the slate with a gift from RedBalloon, anyone can. We had lots of fun with this campaign, particularly the digital components. Truth is, we do awful things to our dads, and we’re encouraging Australia to make it up to them.”
RedBalloon has also created an online gift selector to help kids choose the ideal gift for dad this year, using the principle the bigger the misdeed the better the gift he deserves.
Worthington’s interview with Nine News before his parents got home:
The campaign also features some short online ads around bad behaviour.
Paul Nagy – Executive Creative Director
Ian Broekhuizen & Malcolm Caldwell – Creative Directors
Ryan Lawrence & Dan Walton – Senior Creatives
Emily Perrett, Aleks Allen, Mike Passmore – Account Management
Denise McKeon – Head of Integrated Production
Anthony Tiernan – Senior Sound Engineer
Alex Guterres – Editor
Toby Clark – Social Planner
Deepali Dabral – Digital Project Director
Sebastian Perez de Arce – Finished Artist
Kirstin Lees – Prime Cuts Supervisor
Toby Royce – Senior Editor