Party boy Corey Worthington apologises to his dad with a Fathers’ Day gift from RedBalloon
RedBalloon has tapped the teenager who threw the ‘best party Australia has ever seen’ Corey Worthington to front its Father’s Day campaign.
Clemenger BBDO Sydney has created the new digitally led ‘Clean the Slate’ campaign, the first since former Tourism Australia Nick Baker took over as CEO, which features former wild child Worthington buying his dad a biplane ride to make up for the pain he caused hi growing up.
Worthington shot to fame in 2008 when he threw a party which ended up with more than 500 people turning up after it was posted on Myspace, with the police shutting it down and his parents’ house trashed.
https://www.youtube.com/watch?v=qt4XHXzc8_c
The campaign utilises the insight that 75 per cent of Australians admit to doing something wrong by their dad.
“Everyone remembers Corey Worthington, and a lot of people felt for his poor dad back in 2008 when the story hit the headlines. We wanted to help Corey clean the slate in a creative way, and Clemenger were a natural choice for us,” said Nick Baker.
Clems Sydney executive creative director Paul Nagy added: “While most misdeeds by kids are more likely to be a white lie (20 per cent), denting the car (12 per cent) or dobbing him in to Mum (10 per cent) – in Corey we have someone with a whole lot more to make up for.
“If he can clean the slate with a gift from RedBalloon, anyone can. We had lots of fun with this campaign, particularly the digital components. Truth is, we do awful things to our dads, and we’re encouraging Australia to make it up to them.”
RedBalloon has also created an online gift selector to help kids choose the ideal gift for dad this year, using the principle the bigger the misdeed the better the gift he deserves.
Worthington’s interview with Nine News before his parents got home:
The campaign also features some short online ads around bad behaviour.
https://www.youtube.com/watch?v=ztKjiADaR6Q
https://www.youtube.com/watch?v=K6O5J8Rt2bY
https://www.youtube.com/watch?v=9mYZTmRbxPY
https://www.youtube.com/watch?v=MwpHM60m17w
Credits:
Paul Nagy – Executive Creative Director
Ian Broekhuizen & Malcolm Caldwell – Creative Directors
Ryan Lawrence & Dan Walton – Senior Creatives
Emily Perrett, Aleks Allen, Mike Passmore – Account Management
Denise McKeon – Head of Integrated Production
Anthony Tiernan – Senior Sound Engineer
Alex Guterres – Editor
Toby Clark – Social Planner
Deepali Dabral – Digital Project Director
Sebastian Perez de Arce – Finished Artist
Kirstin Lees – Prime Cuts Supervisor
Toby Royce – Senior Editor
Did they not watch the Panadol ad first before using those UG videos?
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Hmmm.
So the storyline is ‘make it up to your dad SEVEN YEARS later’?
And then do so in a biplane buzzing a person on the ground? Simulated or not this breaks CASA regulations by the planeload.
Lame ‘ad’ using someone whose 15 minutes of fame should have been over 7 years ago.
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He may have been a party icon for other idiots – once. Now he lines Red Balloon up with idiots ie: if you have been a criminal idiot, a Red Balloon gift is just the thing.
Oh well, bad tastes always sells. So it will probably work.
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