Party Tricks struggles for votes with a social media audience
In this cross-posting from The Conversation Darryl Woodford and Katie Prowd of the Queensland University of Technology look at how Ten’s Twitter teasers for Party Tricks have been received so far.
With Ten’s new drama Party Tricks set for an October 6 premiere, coverage has focused on the social media campaign to promote the show. In advance of the screening, Ten has created in-character accounts for the lead characters, Kate Ballard (Asher Keddie) and David McLeod (Rodger Corser).
But to date there’s been a relative lack of buy-in to the campaign from the social media public.
The commonality between these two social media plays are that both these shows are done by Endemol Australia
From what I’ve read elsewhere, Nine actually run their own Social Media team and manage all their show accounts for formats like Big Brother and The Block internally.
Maybe that’s why BB works so well compared to Endemol’s Party Tricks campaign, it’s driven from a Network POV rather than Production?
Could have been a real opportunity for 10 with this one – And I do realise this is pie in the sky stuff and the production costs would be higher but why not have the show running with the whole love story angle the main part BUT at the end why not allow people to vote on who they think was the best candidate?
They could have produced 2 “final episodes” and whatever the results of the vote then the respective episode could have aired!
Now I imagine that would have attracted some viewers – just a thought