Luxury jewelry brand Paspaley is facing the wrath of social media users the day after ABC investigative journalism show Four Corners looked into the death of Paspaley pearl diver Jarrod Hampton.
Angry comments posted on the pearl maker’s Facebook page after the show aired were deleted overnight, and a message from the brand expressing regret over the death of Hampton reposted today.
Jarrod Hampton's parents on Four Corners
A spokesperson for the brand – from crisis management PR firm Cato Counsel – told Mumbrella that comments had been removed as they were “offensive”.
However, one poster claimed that their deleted comment was not offensive and contained no swearing, and reposted the comment today headlined, DELETED COMMENT REPOST.
The show brought into question Paspaley’s safety precautions leading up to the death of 22-year old Hampton in waters off the south of Broome earlier this year.
The re-post from the company has already drawn more heated responses from users today.
One reads: “Good to see the way you handle criticism is to completely wipe it from the eyes of public. Your levels of respect are plummeting.”
Another reads: “Social media 101 Paspaley, don’t remove negative comments it only makes things worse for you…”
Paspaley has since issued a statement to defend its safety record and reject claims made on the Four Corners program.
An extract from the statement reads:
“It is extremely disappointing that Four Corners has chosen to raise unsubstantiated safety allegations at this sensitive stage which could be prejudicial to the ongoing investigations. For the record, safety has always been a high priority for Paspaley which does not make compromises on safety across any of its operations.
“The tragedy this year was the first work related fatality of a Paspaley employee since records commenced in the 1960’s and Paspaley is not aware of any other fatalities before then.”
Twitter has also been ablaze with negative comments made about Paspaley.
The full episode is available to stream on ABC