RCPA borrows from Monty Python to create a world without pathology

Sydney agency The Hallway has borrowed from the comedic approach of Monty Python to create a series of films to promote the importance of pathology.

The idea behind the campaign is to put pressure on politicians to support funding for the profession – which is at risk of being cut.

Directed by Adam Anthony and featuring actor Damon Gameau from Howzat!, Underbelly, Puberty Blues, the films – for the Royal College of Pathologists of Australasia – try to explain what pathology is and why it’s important.

In the films, conventional pathology procedures are replaced by the “Tickleoscopy”, “Blowopsy” and “Emutopsy”.