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Patties Party Pies channels 2001: A Space Odyssey with claim to be ‘Best Snack Ever’

A boy dressed up as a spaceman describes Patties Party Pies as “the party pies they eat in outer space” while his parents sing ‘Also sprach Zarathustra’ – the theme to 2001: A Space Odyssey – in a TV ad for the product.

The ad, created by Naked Communications, aims to sell the pies as something people can have everyday as a snack, not just as a party treat, and uses the tagline ‘Best Snack Ever’.

The campaign will span radio, digital and out of home.

Stuart Smyth, general manager marketing & innovation at Patties said in a release: “Patties Party Pies are a staple of party occasions across Australia.

“So while many Australians have them in the freezer ready to go, they don’t realize that they are just as good for snacking when it’s just the family at home. It’s fun food, so we wanted to have some fun with how we talk about it, and we love the new direction that Naked have developed.”

Jon Burden, executive creative director at Naked Communications added: “We’ve loved working with the Patties team on their current challenge. The family fun we’ve created together makes it clear that Patties Party Pies are not just for entertaining others but for family snack time too. And of course it was great being able to make our own little space odyssey.”

Credits:

Patties Foods

General Manager Marketing & Innovation – Stuart Smyth

Marketing Manager – Mario Matchado

Brand Manager – Kelly Hearne

Agency: Naked Communications Sydney

Executive Creative Director – Jon Burden

Chief Strategy Officer – Brett Rolfe

Art Director – Daniel Davison

Copywriter – Ashley Wilding

TV Producer – Mandy Payne

Integrated Producer – Phil Ball

Account Director – Rebecca Kaye

Account Manager – Brigitte Dagg

Production: 8com

Director – Eddy Bell

Senior Producer – Lib Kelly

Post production – White Chocolate

Editing – Looper

Sound – Rumble

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