Patties Party Pies channels 2001: A Space Odyssey with claim to be ‘Best Snack Ever’
A boy dressed up as a spaceman describes Patties Party Pies as “the party pies they eat in outer space” while his parents sing ‘Also sprach Zarathustra’ – the theme to 2001: A Space Odyssey – in a TV ad for the product.
https://www.youtube.com/watch?v=yskv2ojNJW0
The ad, created by Naked Communications, aims to sell the pies as something people can have everyday as a snack, not just as a party treat, and uses the tagline ‘Best Snack Ever’.
The campaign will span radio, digital and out of home.
Stuart Smyth, general manager marketing & innovation at Patties said in a release: “Patties Party Pies are a staple of party occasions across Australia.
“So while many Australians have them in the freezer ready to go, they don’t realize that they are just as good for snacking when it’s just the family at home. It’s fun food, so we wanted to have some fun with how we talk about it, and we love the new direction that Naked have developed.”
Jon Burden, executive creative director at Naked Communications added: “We’ve loved working with the Patties team on their current challenge. The family fun we’ve created together makes it clear that Patties Party Pies are not just for entertaining others but for family snack time too. And of course it was great being able to make our own little space odyssey.”
Credits:
Patties Foods
General Manager Marketing & Innovation – Stuart Smyth
Marketing Manager – Mario Matchado
Brand Manager – Kelly Hearne
Agency: Naked Communications Sydney
Executive Creative Director – Jon Burden
Chief Strategy Officer – Brett Rolfe
Art Director – Daniel Davison
Copywriter – Ashley Wilding
TV Producer – Mandy Payne
Integrated Producer – Phil Ball
Account Director – Rebecca Kaye
Account Manager – Brigitte Dagg
Production: 8com
Director – Eddy Bell
Senior Producer – Lib Kelly
Post production – White Chocolate
Editing – Looper
Sound – Rumble
2001? The year of 9/11 and when the GST came in? Not exactly the best year to get nostalgic about…
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By the time the pie had been through space hardnening, it would be a pastry encased meat delivery system, and come with its own ‘katsup addition surface covering tool’.
I think we can also assume the pie floater won’t be permitted in weightlessness..
(god I could murder a pie right now, I’m 8,000km from my nearest source of cow nostrils in mushroom sauce flavour)
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