Patts Melbourne wins Heinz Beanz and soups business

GPY&R has been awarded two major advertising projects for Heinz.

The agency’s Melbourne office was chosen ahead of Leo Burnett to the Beanz and soups business.

There was no formal pitch, with the client selecting from a shortlist of agencies.

Michelle Scalzi, group manager of marketing services at H.J. Heinz Co Australia told Mumbrella that Patts had proved to be the “best fit” for the brand.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.