Patts Melbourne wins Heinz Beanz and soups business
GPY&R has been awarded two major advertising projects for Heinz.
The agency’s Melbourne office was chosen ahead of Leo Burnett to the Beanz and soups business.
There was no formal pitch, with the client selecting from a shortlist of agencies.
Michelle Scalzi, group manager of marketing services at H.J. Heinz Co Australia told Mumbrella that Patts had proved to be the “best fit” for the brand.