Patts Melbourne wins Schweppes
Patts Melbourne has picked up the digital account for Schweppes after a pitch. The agency replaces incumbent Sputnik.
The announcement:
Schweppes has appointed GPY&R Melbourne to handle its digital portfolio following a competitive pitch.
The agency has held Schweppes mainstream business for more than 15 years producing internationally acclaimed work for the brand including the multi-award winning Burst.
GPY&R’s Steve Doherty said the win of Schweppes’ entire digital business was a great win for the agency and reflected the depth of its digital offering, its understanding of the Schweppes business and brands and its capability to deliver multi-platform ideas.
Schweppes Australia brand manager Ben Goss said: “Schweppes has enjoyed a long standing creative and strategic partnership with GPYR and we’re thrilled to be merging our digital business needs”
The incumbent agency was Sputnik.
Source: Patts press release
