Patts Melbourne wins Schweppes

Patts Melbourne has picked up the digital account for Schweppes after a pitch. The agency replaces incumbent Sputnik.

The announcement:

Schweppes has appointed GPY&R Melbourne to handle its digital portfolio following a competitive pitch.

The agency has held Schweppes mainstream business for more than 15 years producing internationally acclaimed work for the brand including the multi-award winning Burst.

GPY&R’s Steve Doherty said the win of Schweppes’ entire digital business was a great win for the agency and reflected the depth of its digital offering, its understanding of the Schweppes business and brands and its capability to deliver multi-platform ideas.

Schweppes Australia brand manager Ben Goss said: “Schweppes has enjoyed a long standing creative and strategic partnership with GPYR and we’re thrilled to be merging our digital business needs”

The incumbent agency was Sputnik.

Source: Patts press release


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