Paul Bennett takes charge of Sapient Nitro

Paul Bennett, MumbrellaFormer Euro RSCG boss Paul Bennett has turned up as the new national MD of ad agency Sapient Nitro after a brief period at the helm of Frost Design.

Bennett’s appointment to the agency sees current boss Michael Branagh moved to the role of MD of global accounts “with specific emphasis on helping to steward Sapient Nitro’s global relationships in the Australia market”. he will also go back to running the Brisbane office.

Sapient Nitro started life in Australia as Cummins & Partners, founded by Sean Cummins. It became Cummins Nitro when he sold to the global agency group. After Sapient bought the agency it became Sapient Nitro. It has offices in Sydney, Melbourne and Brisbane. Its best known work was the “Best Job in the World” campaign for Tourism Queensland.

Bennett left Euro RSCG in 2009. Last year, he joined Frost Design as CEO “for a trial period”.

Sapient CEO Alan J. Herrick said: “Paul’s appointment is a natural step in moving the already successful Australian business on to even greater achievement.”

Bennett said: “There is huge potential for SapientNitro in Australia to harness the great expertise we have locally, while tapping into the company’ global resources and expertise in online marketing, commerce and technology, to deliver outstanding work for our clients. I’m thrilled to get started.”


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