Sydney-based Frost Design has brought in former Euro RSCG chief executive Paul Bennett for a trial period as CEO, Mumbrella can reveal.
Bennett departed from his role at Euro last year following a restructure within the Australian Havas group of agencies which includes The Furnace, Red Agency and The Face.
When Mumbrella called the Frost switchboard, Bennett’s title was given as CEO. However, a spokesman told Mumbrella: “Paul is consulting with us at the moment and we would certainly hope that relationship will become that of CEO.”
Bennett joined Euro in June 2008. He was previously managing director of BBDO Proximity, Europe Middle East and Africa, where he was also a global board member.
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Last month, Frost was appointed to handle the launch ad campaign to promote the $500m expansion and upgrade of Sydney Airport’s international terminal. The agency is focusing activity on the terminal’s new retail and food offering.
Frost was founded by designer Vince Frost. The CEO role is a new position.