Paul Binikos joins HERO to strengthen Sydney team
Former VML client lead, Paul Binikos, has joined independent agency HERO to strengthen the Sydney leadership team.
Joining as the agency’s new Sydney-based head of client services, Binikos brings over 20 years of industry experience to the role – including gigs at TBWA, DDB, and Mirium. Most recently, he spent a year as client lead at VML.
Binikos said he was inspired by “the HERO philosophy” of “turning brands into heroes” – whereby the agency integrates all channels and disciplines through the application of data and creativity.
“Learning about HERO’s purpose to turn brands into heroes and its national operating model of ‘Boundless Creativity’ struck a strong note for me. I’m passionate about innovative, integrated communications through the power of brand,” he explained.
“And I absolutely know that through strong client relationships, brands can absolutely become heroes in the hearts and minds of their customers and key stakeholders.
“HERO has an enviable roster of blue-chip clients, with an award pedigree for both creativity and effectiveness to match, and I couldn’t be more thrilled to be part of the HERO team.”
Ben Lilley, creative chairman and founder of HERO, said Binikos’ deep brand experience “speaks for itself”.
He said: “But he also brings that magical mix of ‘humble, happy and hungry’ that we prize in every HERO.
“Plus with his fellow South Africans, our ECD Shane Geffen and executive planning director Lu Vardy, I’d say we must now have the strongest biltong game in town.”
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say