Paul Dovas stepping down as head of the audit bureau

Paul DovasThe head of the Audited Media Association of Australia (AMAA) Paul Dovas is stepping down after 16 years with the organisation to “pursue opportunities in digital media”.

Dovas has been chairman of the association, which handles auditing for newspaper circulation as well as web traffic for smaller publishers, for four years, having spent 12 years as director of auditing for the organisation.

Dovas said: “I have thoroughly enjoyed my time at the AMAA having worked with a variety of passionate and committed people across the diverse membership. I am very proud of the AMAA’s achievements and would like to thank the Board, the AMAA Committees and my dedicated team for their guidance and support.”

AMAA chairman Dr Stephen Hollings said Dovas is leaving a “solid legacy”.

“Paul has been a key figure in delivering accountability and transparency for the media the AMAA represents, in particular in the complex digital space,” he said. “Paul’s knowledge, commitment and passion for digital media and advertising provides a solid legacy for the AMAA to follow.”

Dovas spearheaded several new audit services and industry initiatives, including the reporting of Digital Versions, the auditing of web traffic and a brand safety code of conduct.

While CEO, he was also instrumental in bringing together the Audit Bureau of Circulations and Circulations Audit Board to form the AMAA.

Dovas has also served at an international level with the International Federation of Audit Bureaux of Circulations (IFABC), both as a director on the Executive Board as president of the Asia Pacific Audit Bureaux of Circulation and participation on the IFABC’s Digital Publishing, Web Standards and Event Audit committees.


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