Paul Fishlock launches ad agency: Behaviour Change Partners
Paul Fishlock, the ‘F’ in BMF, is launching his own creative agency, Mumbrella can reveal.
The highly-regarded creative, who left The Campaign Palace more than a year ago, is already working with the Government of West Australia, Cancer Council, Heart Foundation, Red Cross and a commercial advertiser.
The new agency – called Behaviour Change Partners – has six staff including freelancers, and is moving into a new office in Edgecliff in Sydney’s Eastern Suburbs. An agency website is still under construction.
The agency’s first major campaign is an anti-obesity initiative for the West Australian government, which is still in development.
Hopefully they understand what behavioral finance really is because most ad-types fluff it
If something isn’t concerned with irrational financial decision making, it isn’t behavioral finance
I’ve always wanted to be the ‘F’ in a BMF
Good story. Leaving pollnews in your wake
Based on the posturing I assume it’s full of qualified psychologists and economists then …
I wish I could leave a proper comment but I’m now legally blind after a short trip to their site.
So we’re all behaviour change agents now instead of advertising agents.
After all, that’s where the money is – in a financially-strapped world, the bureaucrats continue to plough untold millions in taxes into nanny state campaigns.
Of course, being a behaviour change agent brings with it responsibilities: we’ll put locks on the bar fridge, catch the train to work – and definitely no pizzas on pitch night for the studio.
The name is perfectly chosen to suit Gov clients.
Good luck…….
I always thought advertising was all about behavioural change … didn’t John B Watson start this 80 years ago at JWT?
http://en.wikipedia.org/wiki/John_B._Watson
Great position but my thinking was this is what all agencies ultimately do and have done for decades? (get people to spend their x income on pepsi instead of coke, mazda’s not ford’s) Or are you telling me some agencies don’t exist to change behaviour and exist for some other purpose?