Paul Sigaloff joins Mortar in global leadership role

September 3, 2025 9:51

Ooh Media’s former chief revenue and growth officer, Paul Sigaloff, has joined the leadership team at “independent, privacy-safe measurement platform”, Mortar.

Mortar is used by organisations in the FMCG, retail and automotive industries “to connect data systems including CRM, CDP, and advertising platforms”.

Sigaloff will be the platform’s chief customer officer. The industry veteran last worked as Ooh Media’s chief revenue and growth officer from May 2023 to the end of 2024, when he officially stepped down and was replaced by Mark Fairhurst. Ooh has since posted a strong H1 result, coinciding with the exit of outgoing CEO, Cathy O’Connor.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.