Paul Sigaloff joins oOh Media as chief revenue and growth officer

Less than a month after exiting his role as VP head of Asia Pacific at Yahoo, Paul Sigaloff has resurfaced at oOh Media, where he will take on the newly created role of chief revenue and growth officer.

The new role replaces the remit previously held by chief sales officer, Tim Murphy, who departs the company in the coming months to pursue other career opportunities.

Paul Sigaloff

Effective May 15, Signaloff  will oversee all sales and revenue operations, in addition to product strategy, reporting directly into oOh Media CEO Cathy O’Connor. He will also lead the business’ connected platform strategy.

O’Connor said: “As oOh evolves into a digitally-led business we want the leadership in place that continues to extend our capabilities and focus on the future. Paul is a strong strategic thinker with a track record in growing media brands, developing new markets and delivering revenue outcomes across technology-driven environments.

“His appointment aligns with our strategy to provide advertisers and agencies with a frictionless ecosystem and to further capitalise on the significant growth opportunities that exist within the OOH sector, particularly in the areas of programmatic and digital. I’m delighted to welcome someone of Paul’s calibre to the oOh! team and look forward to working with him to realise our vision.”

O’Connor added: “We have been in discussions with Tim recently about his role within the company. We respect that he has decided that it’s time for a break before he considers his next opportunity, outside of oOh!

“Tim has been a popular and long serving member of the oOh! team for over 16 years. We would like to thank him sincerely for his outstanding contribution to the company and wish him the best for the future.”

Sigaloff said: “What once could be called a traditional advertising medium, Out of Home is innovating at speed. Under Cathy’s leadership, oOh!’s strategic direction aligns directly with my background with legacy and tech-driven media, and there are significant opportunities to grow the business across all areas. Along with oOh!’s sales teams, which happen to be some of the best working in media, I’m excited to bring my experience to help transform oOh! across its go-to-market and product strategy to realise these ambitions.”

Sigaloff has more than 20 years experience across local and global media brands, with a focus on transforming legacy businesses to enable digital growth.

During his time heading up Yahoo’s APAC operations, he was responsible for launching Yahoo in Australia and New Zealand following the demerger between Seven West Media and Yahoo!, after Yahoo was acquired by Verizon in 2016.

In 2021, Verizon finalised the sale of Verizon Media (which included Yahoo) to private equity firm, Apollo Global Management for A$6.45 billion, with the sale bringing about a name change for the company, thereafter known as just Yahoo. Verizon maintained a 10% stake in the company.

Sigaloff’s departure from the Yahoo was among a number of departures from the business s it began “narrowing its focus” in transforming its ad tech division, Yahoo for Business, in order to “set it up for long-term success”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.