Paul Wilson appointed MD of TBWA Auckland with more hires to follow

TBWA NZ Group has appointed Paul Wilson as new managing director for TBWA Auckland.

Wilson joins the agency in a period of focused growth for TBWA NZ, led by Catherine Harris and Shane Bradnick, joining from seven years at Saatchi & Saatchi New Zealand.

Wilson will be responsible for supporting the continued expansion of TBWA NZ, partnering with key client’s and leading the development of the account management department and production offerings. A statement from the agency said that Wilson is “the first of several new hires who will help expand the TBWA NZ Group team”.

Bradnick, Harris and Wilson

Harris, the TBWA NZ Group CEO said: “As we’ve grown, we have always focussed on bringing in the very best talent for our partners and our people. Paul is an exceptional leader, a brilliant partner to clients and has proven time and again that he creates world class, disruptive and effective work. Paul also embodies our values and is a hell of a lot of fun to be around. Shane and I are so excited to have him join our team”.

“As we continue to grow, Paul will be focussed on ensuring we deliver exceptional outcomes for our client partners and continue to grow a world class account management team,” continued Harris.

On his appointment, Wilson said: “TBWA is an agency with great momentum and the talent to deliver world class work for their partners. I’m really excited about joining the team. They already have such a great bunch of talented humans, an enviable client portfolio and Catherine and Shane have a strong vision for the agency. I can’t wait to get started.”

Wilsons experience includes most recently spending seven years at Saatchi & Saatchi NZ, five of those as MD, previously he was head of account management at Colenso BBDO, and group account director at DDB New Zealand for five years.

TBWA NZ said Catherine Harris and Shane Bradnick are “strengthening the TBWA\Auckland team as they continue to focus on the TBWA NZ Group growth across both TBWA NZ and Digital Arts Network (DAN)”.

Shane Bradnick, TBWA NZ Group chief creative officer, said: “At TBWA we talk about making stuff people love, with people we like, and Paul embodies this. He’s an absolute legend, loved by client partners and staff alike. Paul has been responsible for some of the best work in the business on some of New Zealand’s most iconic brands over his career. His recent work on Toyota Hilux and Chorus being some of the most loved and awarded work in New Zealand this year, and we can’t wait for Paul to start.”

TBWA NZ’s most recent work saw a young cricketer become a Black Cap, kicking off ANZ’s new campaign promoting We Do How, a new customer platform.

Wilson starts on Wednesday 9 June.


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