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PayPal launches global campaign and refreshed logo

PayPal has launched a new global brand campaign which highlights how the company can make it easier and more secure for people to pay for products and services wherever and whenever they want.

Developed by Havas Worldwide, the ‘Powering the People Economy’ campaign will run across TV, print, digital, outdoor, experiential, in-store and social channels with the TV spots to first appear in Germany, the UK, Australia and the US.

The two commercials focus on how PayPal simplifies the payment process when shopping online and how secure your details are when using service.

Havas Worldwide global chief marketing officer Matt Weiss said: “Our goal was to give a contemporary, human and populist voice to a brand that does amazing things for everyday people.  Rather than describe simple benefits, we focused on the perspective of what does PayPal do for people as a whole – how the brand is challenging and changing the status quo.  Powering The People Economy came as a natural extension of that though.”

The new campaign also introduces the new brand identity and updated logo designed by fuseproject.

PayPal president David Marcus said: “PayPal has an opportunity and responsibility to help people take control of their money and use it in any way they want, through seamless and delightful experiences. Powering The People Economy is a recognition of what our customers should expect and demand from us – secure, easy and convenient payment experiences that get out of the way and get them closer to what they want.”

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