PCYC’s new campaign highlights its role in youth development
The Police Citizens Youth Club launched in 1937 as a boys’ recreation club. In 2025, the PCYC offers an important community service as a guiding force for teenagers across New South Wales.
A new brand awareness campaign is aiming to showcase the life-changing impact of the PCYC’s youth programs.
The campaign launches today, across Ooh Media’s billboards, street furniture, retail, and office network, as well as on Motio advertising screens. In addition, there will be an in-house PR and social push. The work focuses on real-life testimonies, and was driven by creative agency, Houston Group.
The PCYC’s head of brand and marketing Maria Benton tells Mumbrella the time is right to highlight its place in the community, and the important work the centres do.
