Pedestrian Group appoints Jaimee Wiggins to lead brand partnerships in NZ

Nine-owned Pedestrian Group has promoted Jaimee Wiggins into the role of head of partnerships, New Zealand, a new position that will see Wiggins lead commercial endeavours for Vice and Refinery29 in New Zealand – effective immediately.

Wiggins previously worked as the publisher’s senior advertising and partnerships manager for six months, and prior to this held the position of advertising and partnerships manager for almost three years.

Pedestrian Group, head of partnerships, New Zealand

Pedestrian Group’s commercial director, Rachel Tikey, commented: “Wiggins is a top-performing commercial leader within our business and the ANZ market. She has been a key part of Pedestrian Group’s growth over the past few years – her ability to marry creativity and client objectives for each of Pedestrian Group’s brands is best in class. Wiggins is absolutely the perfect power woman to steer this new arm of our business to success and we can not wait to see what magic she conjures for Kiwi brands across Vice and Refinery29.”

Wiggins said of her new role: “I am delighted to be given a new challenge at Pedestrian Group and the opportunity to head up partnerships in New Zealand. Originally a Kiwi, I’m not only excited to work in a market that means so much to me, but also to be able to work with the heritage brands I grew up with and to reconnect with people I know. New Zealand is consistently a challenger market and I can’t wait to work on campaigns that continue to push boundaries and leave their mark on young Kiwis across Vice and Refinery29.”

The announcement comes after Pedestrian Group inked a long-term partnership with Vice Media Group to be the exclusive publishing and commercial partner for Vice ANZ and Refinery29 ANZ – which launched on 29 July – in the Australian and New Zealand markets.

The multi-year licensing deal follows Pedestrian ending its licensing arrangement with Popsugar – now housed under Val Morgan Digital, with an entirely new editorial team – and commercial arrangements with Tinder.


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