Pedestrian Group reveals first audience figures since Allure merger, with unique audience of 3.5m
For the first time since the merger with Allure Media in 2018 all of Pedestrian Group’s editorial brands have been reflected in one figure with the group reporting a unique audience (UA) of 3.5m for the August Nielsen Digital Content Ratings (DCR).
The figure was obviously a significant jump from last month’s UA of 1.074m which was just the for Pedestrian.TV platform. The 3.5m reflects the entire group portfolio, including Business Insider Australia, Kotaku, Gizmodo, Pop Sugar Australia and Lifehacker.
Pedestrian has finally been able to show its Group audience in the August DCR
Is Pedestrian still a youth publisher? 1 in 3 of their readers are over the age of 45
You’d expect that as they include Business Insider?
Enquire about wastage if I was a client