Pedestrian Group plans to spread ‘Pedestrian spice’ across its portfolio following Allure merger

September 5, 2019 12:01

The alignment between Pedestrian TV and former Allure Media properties – Business Insider, Pop Sugar, Gizmodo, Kotaku and Lifehacker – is set to become stronger, with the group preparing to show its reach across all its platforms on Nielsen’s Digital Content Ratings (DCR) in August for the first time.

CEO of the group Matt Rowley also flagged increasing synergies across the brands, using the “Pedestrian spice”, but ruled out actually merging the platforms.

Pedestrian’s flavour is spreading

Previously the results posted on the DCR have been for the Pedestrian TV platform alone and haven’t included the five additional Allure properties.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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Pedestrian Group plans to spread ‘Pedestrian spice’ across its portfolio following Allure merger

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