Pedestrian launches two day ‘self-care’ festival
Pedestrian is launching new two-day festival, which aims to celebrate millennial’s passion for ‘self care’.
Selfish Weekend, which will run on March 16 and 17, will feature a speaker stage, pop-up markets, sponsor activations and gift bags, in an attempt to tap into the self care phenomenon.
Pedestrian plans to run the event annually
The weekend will cost $30 per person and will be presented by The House of Angostura. Speakers include the co-founder of Pedestrian TV Chris Wirasinha, Popsugar Australia’s executive editor, Amanda Bardas, Bartender Magazine’s wellness editor, Amy Spanton, and Keep it Cleaner founders Steph Claire Smith and Laura Henshaw.
Pedestrian is hoping to run the event, which will take place in Sydney, annually, as well as trial it nationally throughout the year. The sponsors have not yet been announced.
James McManus, creative director, Pedestrian TV, said the weekend was fuelled by “intense” interest from the publisher’s audience.
“This sort of tangible experience is made possible in its inaugural year by partnering with the brilliant The House of Angostura and our soon to be announced partners, allowing us to hero a diverse panel of speakers and sessions that represent all pillars of the Pedestrian brand.
“We can’t wait to hang with and empower our readers on all things mindfulness and self-love, the Pedestrian way,” McManus said.
A ‘self-care’ festival co-hosted by a publication whose current business model is built off devisive clickbait, and an alcohol company – aimed squarely at the 18-25 demo.
At what point do we stop pretending that youth media companies aren’t morally bankrupt?
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What does Bitters and Rum have to do with self care?
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Fuck me that buzzword description of the festival sounds awful.
I really love tangible experiences that hero pillars of brands.
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