Pedestrian launches two day ‘self-care’ festival

Zoe Samios

January 22, 2019 10:09

Pedestrian is launching new two-day festival, which aims to celebrate millennial’s passion for ‘self care’.

Selfish Weekend, which will run on March 16 and 17, will feature a speaker stage, pop-up markets, sponsor activations and gift bags, in an attempt to tap into the self care phenomenon.

Pedestrian plans to run the event annually

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

Pedestrian Selfish Weekend

3 COMMENTS

Cool 22 Jan 19

A ‘self-care’ festival co-hosted by a publication whose current business model is built off devisive clickbait, and an alcohol company – aimed squarely at the 18-25 demo.

At what point do we stop pretending that youth media companies aren’t morally bankrupt?

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Confused 23 Jan 19

What does Bitters and Rum have to do with self care?

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Windy Blowhard 23 Jan 19

Fuck me that buzzword description of the festival sounds awful.

I really love tangible experiences that hero pillars of brands.

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