Pedestrian.TV appoints The Collective’s Natalie Dean-Weymark as advertising and partnerships director
Youth-focused publisher Pedestrian.TV has appointed The Collective’s Natalie Dean-Weymark as advertising and partnerships director as the publisher primes itself for the launch of its Luxe vertical.
Dean-Weymark joins from The Collective where she was head of partnerships for the past year.
Her appointment comes alongside that of Melissa Mason who joins Pedestrian as senior style editor focused on Luxe.
pedestrian, adj. lacking in vitality, imagination, distinction, etc.; commonplace; prosaic or dull.
Maybe not the best name for a TV based media company