Pedestrian’s head of editorial Vanessa Lawrence departs, joins Qantas Magazine

Vanessa Lawrence, Pedestrian.TV’s head of editorial, is set to depart the company and join Medium Rare Content Agency as deputy editor of Qantas magazine.

Lawrence joined Pedestrian.TV in 2015, and was responsible for all organic and native editorial content.

Prior to that, Lawrence spent most of her career at Bauer Media, working in various titles across Shop Til Your Drop, Grazia and most recently features editor at Elle Australia.

Lawrence was involved in the launch of Pedestrian Pets, the preparation of three new verticals – Pedestrian Auto, Pedestrian Startup and Pedestrian Home – and the creation of its teen focused sub-brand Pez, which is set to launch before summer.

In her new role, Lawrence will work with editor in chief of Qantas Magazine, Kirsten Galliott.

Commenting on her departure, Chris Wirasinha and Oscar Martin, Pedestrian.TV’s directors and co-founders, said Lawrence had been a fundamental part of Pedestrian’s growth.

“Vanessa’s been a massive part of Pedestrian for the past 2.5 years and has overseen a huge period of editorial & product growth.

“We’ll miss her hustle, vision and her unrelenting desire to produce only the spiciest of content. She’s a true superstar and we wish her well on her next journey,” they said.

Kirsten Galliott, editor in chief of Qantas Magazine said Lawrence’s digital skills will add “depth” to the team.

“I’m excited to have Vanessa join us next month. This is a newly created role to help manage our ever-growing business across print, digital and social.

“Our Travel Insider website, in particular, has grown dramatically over the past year – we now have a unique audience of more than 200,000 and in excess of two million page impressions each month – so, while Vanessa has terrific experience in print, it is her digital skills that will add depth to our team,” Galliott said.

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