Pedestrian’s managing editor Melissa Mason joins Broadsheet Media as content director

Pedestrian.TV’s managing editor Melissa Mason has moved to Broadsheet Media where she will be content director, based in its Sydney office.

The contract role follows a number of promotions within the Broadsheet editorial team and the introduction of two new roles which will work across teams in the business.

In her new role, Mason will lead the Broadsheet editorial team during editorial director Katya Wachtel’s maternity leave.

Mason joins after four years with Pedestrian Group, working across a number of roles including style editor and senior style and features editor. She previously worked as an editor at News Corp Australia and Pacific Magazines.

She will also work on some focused editorial projects, including driving the growth of Broadsheet’s youth audiences segment and building the publisher’s audio and video portfolio.

Broadsheet founder and publisher, Nick Shelton, said Mason’s extensive experience in digital media, social media strategy, content creation and strategy, with a particular focus on youth audiences, will make her a valuable addition to the team.

“I am thrilled to have Melissa join our team at a senior level as we set off on an ambitions 12 months for our editorial product. Melissa brings additional firepower to what I believe is already the country’s strongest editorial team working in culture and lifestyle today,” he said.

“It’s a challenging time for all publishers, big and small, but we’re not going to let that dampen our ambitions and energy.”

Mason said she was thrilled to be joining the Broadsheet team.

“I’m so excited to join the Broadsheet Media team and about where we can take the brand editorially over the next year. Broadsheet is such an authority in the culture and lifestyle space, and we plan to build on that, looking at new ways to tell the stories of our cities,” she said.

“As cliche as the term has become, 2020 really has been ‘unprecedented times’ – especially for culture and lifestyle media. The way Broadsheet successfully pivoted its content offering, adapting swiftly to this new way of living is, I believe, unparalleled. I can’t wait to build on this over the next year.”


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