Broadsheet appoints national editor, expands video and audio ambitions

Broadsheet Media has promoted Sarah Norris, its editor since 2017, to the position of national editor, strengthening the brand’s focus on a national strategy executed through local editions and interpretations.

Alongside Norris, two new cross-departmental roles have been created between the editorial and Broadsheet studio teams. Former Melbourne editor Ellen Fraser has been appointed as executive producer of video and audio and Kyra Agathos has been appointed Broadsheet’s first-ever photo editor.

City editors Che-Marie Trigg (Sydney), Tomas Telegramma (Melbourne) and Daniela Fragos (Brisbane, Adelaide and Perth), will report to Norris in the new structure. It sees the completion of a longterm editorial strategy which replicates a cohesive national content strategy across each city.

Broadsheet Team (L-R, T-B): Nick Shelton, founder and publisher, Sarah Norris, national editor, Tomas Telegramma, Melbourne editor, Che-Marie Trigg, Sydney editor, Kyra Agathos, Photo editor and Ellen Fraser, executive producer, video and audio


Editorial director Katya Wachtel believes the new structure is the beginning of an exciting chapter in the company’s history.

“For more than 10 years Broadsheet has been an essential guide to news and culture in Australian cities and beyond, enriching the lives of our readers by connecting them with the best cultural and community experiences where they live, work and travel,” said Wachtel.

“This new structure equips us to connect more deeply with a national audience we’ve seen growing for some time and pioneer new storytelling formats and initiatives, while allowing us to continue with the kind of engaging, insightful and high-utility content that draws millions to Broadsheet each month.”

As executive producer for video and audio, Fraser will drive production across editorial and branded content, combining her knowledge of the Broadsheet audience with her experience as a broadcast producer. She will use her storytelling abilities to further the success of Broadsheet’s video department across both client work and the Broadsheet audience.

As part of her role, Fraser will be spearheading Broadsheet’s new audio productions, details of which will be announced shortly.

Agathos will manage photography commissions across the title, taking the lead on Broadsheet’s high-quality photography. Publisher and founder Nick Shelton believes these internal promotions are reflective of the continued ambition of the brand.

“2020 has represented an enormous challenge for all publishers. At Broadsheet, we aren’t interested in hibernating, but instead we’re doubling down on our ambitions and putting our world-class team into positions where they can achieve world-class outcomes.”


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