Pedigree and Clemenger BBDO Sydney launch ‘world-first’ human and canine blood donation service

Pedigree and Clemenger BBDO Sydney have launched the world’s first human and canine blood donation service.

The ‘donate with a mate’ campaign sees a human donation van and animal donation van travelling together to raise awareness of dogs’ ability to donate blood.

According to the campaign, with every dog that donates blood, three other canine lives can be saved. Currently, there is a critical shortage of canine blood across the country.