Pedigree and Clemenger BBDO Sydney launch ‘world-first’ human and canine blood donation service
Pedigree and Clemenger BBDO Sydney have launched the world’s first human and canine blood donation service.
The ‘donate with a mate’ campaign sees a human donation van and animal donation van travelling together to raise awareness of dogs’ ability to donate blood.
According to the campaign, with every dog that donates blood, three other canine lives can be saved. Currently, there is a critical shortage of canine blood across the country.
Pedigree brand ambassador Dr Katrina Warren, will also be making appearances at the vans’ locations.
Pedigree brand ambassador Dr Katrina Warren has also joined the campaign
Mars Petcare Australia portfolio marketing director, Renee Lewington, said in a statement: “Every day, dogs around the country are taken to vets requiring blood transfusions. But the awareness of the fact that dogs can donate blood is so low amongst dog owners that there’s a critical shortage of canine blood across the country.
“Through Donate with a Mate, we’re hoping to raise awareness of the fact that our best mates can give blood, just like us, and to encourage Australians with eligible dogs to donate with their mates and help your dog save other dogs’ lives. Our goal is to significantly impact the number of donations for years to come.”
Clemenger BBDO Sydney creative director, Brendan Willenberg, stated: “We do everything with our dogs. We go on walks, road trips, and drink at the pub with them and now, we can donate blood with them. We wanted an idea that would not only increase awareness for canine blood donations but also make owner’s feel more comfortable registering their dogs to be donors.
“With every one dog donor saving the lives of three other dogs, the more donors available the more dog’s lives we can save.”
Credits
Client: Pedigree, Mars Petcare
Creative agency: Clemenger BBDO Sydney
PR agency: Clemenger BBDO PR
Media agency: Mediacom
Agency of the year smashing it again
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