People’s Choice Credit Union launch game that rewards players with cash
People’s Choice Credit Union is giving away money to users who use their mobile game app promoting the credit union’s Zip account.
The stunt will see the credit union give away money to the players of Zip It Up! with the highest score, with the amount determined by their score.
People’s Choice managing director Peter Evers said: “You play the game and if you set the week’s highest score you get that score – in dollars – deposited into your People’s Choice account.
“We reckon coming in second or third is still a pretty good effort so we’ll be giving those gamers a bit of money as well.”
While it can be played just for fun, to collect the money prize, users will need to have a new People’s Choice account.
“We want to knock off Candy Crush Saga,” Evers laughed. “But really we just thought it would be fun to step out in a different direction and build a mobile game that pays to play. We’re experimenting.”
