Peoples Choice Credit Union puts sound lounge in shopping centre
Co-operative bank Peoples Choice Credit Union has put a sound lounge in a Darwin shopping centre to give consumers a taste of upcoming Bass in the Grass music festival.
People can relax on beanbags in the space, while listening to artists who feature at the festival on wireless headphones.
The execution was created by outdoor ad company oOh! media and follows a similar experiential campaign by rival outdoor firm JC Decaux for NRMA insurance in February this year.
Matt Boyd, GM, oOhfactor!, said: “The sound lounge is a great way to give the community access to local artists and strengthen brand ties with 16 to 24 year-olds, while enabling the People’s Choice Credit Union to leverage their sponsorship of Bass in the Grass.”
