Pepper Group appoints Sefiani to PR account

Non-bank lender Pepper Group has appointed Sefiani Communications as its public relations agency of record.

Sefiani Communications will work with Pepper Group to develop and implement a communications program which has a focus on thought leadership, advocacy and media relations.

Pepper Money has appointed Sefiani Communication as its PR agency of record

Sarah Craig, director of Sefiani Communications, said in a statement: “Pepper’s proposition as the leader in ‘real life lending’ for Australians who face real life situations really resonated with us.

“In the current setting, demand for non-bank lending is anticipated to grow, and we very much look forward to working closely with Pepper shaping communications outreach to mortgage brokers, financial and business media and the community.”

Melinda Hofman, corporate affairs manager at Pepper Group, added: “We’re very pleased that our search for a PR partner led us to Sefiani, who put forward a senior team with deep experience in the financial services sector. Their understanding of our business and strategy impressed us, along with their strong track record shaping corporate narrative and helping build brands.”


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