Dr Mumbo

Pepper Hacker – stopping cold people getting colder?

Dolmio’s  “mini-EMP disguised as a pepper grinder” has caused much debate on the pages of Mumbrella about whether it is needed, but it seems the use case might be proven from an unlikely source – Norway.

Dr Mumbo was surprised to get an email this week from a journalist at Norwegian tabloid paper Dagbladet asking a few questions about the Clemenger BBDO created Pepper Hacker, saying it has “gone quite viral here in Norway”.

Curious, Dr Mumbo asked why the Norwegians were so curious about the device and was surprised to hear it was hoped it might stop “an already cold people growing even colder”.

“The problems discussed by the ad are very real up here,” said the Norwegian reporter. “We now have expressions of the feelings when other people stares at their screens instead of you, and I think Norwegians fear that an already “cold” people might grow even colder.”

So, if Clems does decide to pop it into a couple of international awards shows, it might be wise to target the Scandinavian jurors to maximise its impact.


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