Pepsi kicks off Summer with major ‘disruptive’ Max campaign

November 10, 2016 5:51

Pepsi Max has kicked off a multi-million dollar summer campaign which will roll out over the next three months.

Anchored with an ad by Clemenger BBDO Sydney featuring a giant slip and slide down a suburban street which ends on the beach, the campaign will develop along multiple streams.

Part of the work will feature V8 Supercar driver Chaz Mostert travelling the country in a VW Combi van and also feature partnerships with Facebook, Twitter, Snapchat and Buzzfeed.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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