Pepsi Max channels Echo Beach in latest summer campaign

Pepsi Max has rolled out its summer campaign, “Max Your Summer with Pepsi Max”.

Created by Clemenger Sydney, the 30 second TV commercial shows friends setting up an evening beach party as a cover version of the 1980s hit ‘Echo Beach’ plays in the background.

Earlier in the year, Pepsi partnered with with GoCatch to offer Sydney locals free rides in the Pepsi Max Kombi for the month.

Pepsi’s summer campaign kicked off last year by featuring a giant slip and slide down a suburban street which ended up at the beach.

The video was adapted for Facebook via its Creative Shop. Alongside Facebook, the commercial was also reworked in collaboration with Twitter, Snapchat and Buzzfeed.

In July, Pepsi announced it had reappointed PHD to handle its media account after reviewing the $25m Australia and New Zealand business.

Credits:

• Client – Pepsico
• Senior Marketing Manager – Rachel Taylor
• Senior Brand Manager – Jen Evans
• Agency – Clemenger BBDO Sydney
• Chief Creative Officer – Ben Coulson
• Copywriter – Zander Williment
• Art Director – Willy Maitland
• Head of Integrated Production – Denise McKeon
• Group Account Director – Anna Borien
• Senior Account Manager – Lettie Marsh
• Planning Director – Lucas Black-Dendle
• Online Editor – Jess Morgan
• Production Company – Velvet
• Director – Dimitri Basil
• DOP – Simon Duggan
• Executive Producer – Imogen Darling-Blair
• Producer – Helen Morahan
• Offline – Adam Wills
• Editor – Adam Wills
• Grade – Billy Wychgel
• Sound – We Love Jam
• Music – Borneo
• Public Relations – Porter Novelli
• Senior Consultant – Andie Crawford

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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topics Clemenger BBDO Sydney Pepsi Pepsi Max

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Comments: 14

She wood 11 Nov 17

Which Sydney beach rock pool was this filmed at???

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LIZ 13 Nov 17

This ad was filmed at beautiful Pearl Beach on the Central Coast of NSW.

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Anthony Drummond 19 Nov 17

Macmasters Beach I thought

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Jane 21 Nov 17

Looks like the bogey hole at Newcastle to me!

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Nikki 23 Nov 17

Does any one know the name of the guy who is drinking the Pepsi …

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Late 1 Dec 17

Definately pearl beach !
Knew it as soon as I saw the coastline. Nothing better on the central coast.

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Noms 13 Dec 17

Is there a way to get my hands on this mix of echo beach?? It’s dreamy!!!

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Kelvin Nguyen 17 Dec 17

His name is Jai Steven

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Ads 19 Dec 17

Who’s the blonde haired lady.

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Hec 31 Dec 17

https://m.youtube.com/watch?v=aZcChwh9a4I

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James 7 Jan 18

Has anyone else noticed the guy doesn’t appear to drink any of the Pepsi? He puts it to his mouth & tips the bottle but the level doesn’t go down.

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Nikki 13 Jan 18

Thank you for that Kelvin Nguyen

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Lisa 22 Jan 18

Pearl Beach,such a beautiful place !

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Karen 20 Dec 18

Some of places on the advert look like the beaches in New Zealand and in the South Island ???

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