F.Y.I.

Performance marketing and tech agency Gruden expands into Adelaide

Performance marketing and digital services agency Gruden has spread its wings to South Australia with the opening of an Adelaide office in coming weeks.

Gruden LogoThe announcement:

Australia’s leading technology agency Gruden is pleased to announce the opening of its third Australian office in Adelaide early next month.

The occasion will be celebrated with a free event featuring presentations from Gruden partners Google and Sitecore on key digital marketing and technology trends for 2017, held at Adelaide Oval on October 6.

Gruden’s Adelaide office is the next step in the company’s Australian expansion after launching in Perth earlier this year. Gruden is based in Sydney, with international offices in China and the Philippines.

Gruden CEO Tim Parker said the Adelaide expansion bucked the trend of Australian agencies centralising their resources on the East Coast.

“Most people launch in Brisbane and Melbourne before Adelaide. We’ve launched in Adelaide first. Adelaide is an underserviced market, and Gruden has the resources and the expertise to fill that gap. We’re the leading digital experts in Australia and we’re excited to bring everything we have to South Australia,” Mr Parker said.

Gruden’s Adelaide team will be led by account director Lydia Yeomans, who has more than 15 years of experience in Adelaide’s advertising and digital media industries including five years with Clemenger BBDO working on high-profile accounts including Mitsubishi.

“We’re excited about the opportunity to launch Gruden in the Adelaide market. South Australian businesses have a proven track record of being both strategic and innovative in their marketing approach and Gruden’s digital services and expertise are perfectly aligned to maximise these opportunities,” Ms Yeomans said.

To celebrate the office launch, Gruden welcomes members of the Adelaide business community to attend a free event with drinks and canapes featuring Gruden partners Google and Sitecore.

To register for the event, please email Lydia Yeomans on lydia.yeomans@gruden.com or visit www.thegrudengroup.com/dmt-seminar

Source: Gruden press release.

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