Pernod Ricard launches new I Am George brand with ‘cinematic portraits’

November 2, 2017 5:02

Wine label I Am George has launched into the Australian market with a film series based on the 1834 diary of its founder George Wyndham.

The label is being promoted in a campaign created by creative agency Society Social and production house Brilliant Films. The series takes viewers through Wyndham’s life in a creative interpretation.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Brilliant Films I Am George Society Social

1 COMMENTS

Yawn 3 Nov 17

Too long. Too earnest. Wont make me buy this over another brand

User ID not verified.

Latest

Dismiss AI slop at your peril

Ad Standards says no to Didi and ‘six middies’

SCA advisor gives Seven merger the go-ahead

Austereo's merger green light fails to impress market as Ive Group's run up Unmade Index continues

Bruce Gordon's WIN records $8.6m loss

Pernod Ricard launches new I Am George brand with ‘cinematic portraits’

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE