Pernod Ricard switches media account to Blue 449 from Vizeum

July 27, 2017 9:24

Drinks giant Pernod Ricard has handed its media planning and buying business, believed to be worth between $5m and $10m, to Blue 449, ending a four year relationship with Vizeum.

Pernod Ricard’s Martin: Data played a role in the appointment

Publicis-owned Blue 449 beat the Dentsu Aegis-owned Vizeum and other shortlisted agencies Atomic 212 and Maxus to take the account, with Pernod Ricard marketing director Anne Martin saying understanding of data had played a key role in the decision to move the business.

“We had the opportunity to see some strong thinking from a number of leading media agencies but were most excited by Blue 449,” Martin said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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