Peroni launches new digital site ‘Stile Italiano’ to celebrate best of Italian culture
Carlton & United Breweries has launched a new digital destination and blog for its Peroni brand through SapientNitro celebrating the best of Italian culture.
The blog Stile Italiano aims to become a resource and repository for ‘The Best of Everything Italian, Curated for Australians,’ and will first feature content from across the internet published daily.
The blog brings Italy-related content, chosen for an Australian audience.
When will brands realise that owned assets like this are expensive, inefficient and out of touch with digital trends? Really they’re just lining the pockets of Sapient Nitro…