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Morning update: DDB turns to Porn Hub to spread word; bus ad pulled after public outcry

Mumbrella Asia: B Natural inspires emotionless man to smile

Grey India has launched a campaign for ITC brand B Natural in which a stoic, emotionless palace guard is inspired to smile for the first time after tasting the juice drink.

The campaign was based on the insight that Indians do not like to precluded taste or enjoyment from their pursuit of healthier drinks.

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The Guardian UK: Bus company pulls topless ‘ride me’ adverts after outcry

A bus company has come under fire for promoting a new route with a poster on the back of its vehicles showing an apparently topless woman holding a sign saying “ride me all day for £3”.

The adverts, by Cardiff-based New Adventure Travel, prompted outrage in the city and on social media. The company, which runs services in Cardiff and elsewhere in Wales, including school buses, was promoting the launch of a fleet of new buses for a cross-city service in Cardiff.

 

Campaign Live: IPG merges Lowe and Mullen to create Mullen Lowe Group

Interpublic is merging two of its agency brands, Lowe and Partners and Mullen Advertising into the Mullen Lowe Group

Alex Leikikh, formerly the chief executive of Mullen, will lead the combined entity as worldwide chief executive. Michael Wall, previously chief executive of Lowe & Partners, will exit the company after a brief period.

The merger was spurred by Mullen’s need for a more expansive network to serve clients globally, Leikikh said.

He continued: “We’ve grown significantly over the past few years, and now we find ourselves with clients who are asking us to represent them in many international markets. So we need to find a way to be able to service our clients.

 

Ad Week: This fake erotic video uploaded to Porn Hub is actually a PSA

DDB has uploaded what it claims is the first fake erotic video on Pornhub. The video starts off porny and then morphs into a (still NSFW) PSA for the Alcázar Gynecology Institute, showing men how to perform a breast exam on their wives or girlfriends.

Traditional ads targeting women aren’t working, DDB says. And the agency points out that the potential reach of this approach is impressive—given Pornhub’s sizable audience and the fact that 94.73 percent of men watch porn online, according to research. (What portion of those don’t mind being tricked into watching something else is another matter.)

And of course, there’s the further problem that this campaign blatantly sexualizes breast cancer, which is an approach many cancer activists despise.

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