Perth agency Firefly introduces media offering led by Anna Ambrossimova

Perth marketing agency Firefly has added a media planning and buying arm to the business.

The new service will be led by Anna Ambrossimova, who was formerly a business director at the Dentsu Aegis Network’s Carat for 12 years.

Anna Ambrossimova was a business director at Carat up until July

The media arm joins Firefly’s wider service offering of creative, strategy and digital.

Firefly managing director, Andrew Mathwin, said: “To complement our existing digital and creative services, Firefly is delighted to announce the launch of a new media planning and buying team to accompany our existing creative, strategy and digital experience people.

“This combination of talent provides our clients with the combined power of media, creative ideas and digital expertise all under the one roof. A combination unlike anything else in Perth.”

The addition of media to the business follow several recent account wins. Firefly has been appointed by floor manufacturer Signature Floors as its marketing agency, and has also been named a digital video and animation supplier for Satterley Property Group. In addition, it’s been hired by solar window company Clear Vue for a global awareness campaign.

Mathwin commented on how the agency had fared during the pandemic: “It’s not an easy feat to grow during a tumultuous time but what I’m most proud of is that during the height of COVID-19 in WA, we gave back to businesses who needed our help.

“In April we launched a $15,000 digital relief package for small to medium businesses around WA and across Australia to access in response to the severe impact COVID-19 had on business – we had an overwhelming response.”


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