News

Perth radio ratings: 96FM goes top for the first time since 2013

96FM’s journey from the doldrums to claiming the Perth radio ratings throne is complete, as the Australian Radio Network station claimed the number one spot with a 13.2% share overall in the seventh GfK radio survey of 2020.

The station’s meteoric rise began when its first program director Gary Roberts was appointed as 96 FM’s managing director in April of 2019. At the time, the station was rating 7.8% overall.

In a matter of months, he’d axed the incumbent breakfast show Paul and Lise in favour of bringing Fred Botica out of retirement, to team up with Lisa Shaw, as well as overhauling the station’s music strategy.

Fred Botica and Lisa Shaw of 96 FM

96FM claimed the number one spot this survey from Nova 93.7 which still rated a strong 12.5%, and sits ahead of Southern Cross Austereo’s Mix 94.5 with 12% in third.

It’s the first time 96FM has topped the ratings since Survey 6 of 2013.

The Perth market saw little movement in the overall stakes, with Hit 92.9 still remaining a distant fourth on an 8.7% share, just ahead of the top rating AM station 6PR which holds 8.6%.

But it was a good book for Triple J, which jumped into fourth with a one percentage point rise to 9%.

96 FM is top dog in Perth [Click to enlarge]

Despite falling to second overall, Nova still posted a strong result to remain the clear leader in breakfast with a 14% share of listening.

Nathan, Nat and Shaun are still way out ahead of the competition in Perth, with Clairsy, Matt and Kymba on Mix 94.5, and 6PR’s Steve and Basil, locked in a two-way tie for second on 11%.

Basil Zempilas will depart the 6PR breakfast show at the end of the year. He was elected Lord Mayor of Perth recently.

Botica’s Bunch on 96FM actually lost share this book, dipping by -0.8 to find themselves in fourth spot with a 9.9% share.

The biggest risers were Sally and Erica on triple j, up +1.2 , and Hit 92.9’s Xavier, Juelz and Pete who nabbed an additional +1.1, with both now deadlocked on an 8.5% share.

Perth radio ratings [Click to enlarge]

Nova’s national drive show Kate, Tim and Joel is still the top rating show in that daypart, though it did fall back towards the opposition slight with a dip to 14.2%.

Will and Woody edged closer, with a slight rise to 13.4% to retain the second spot ahead of Kennedy Molloy on Mix 94.5 (12.4%).

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.