Perth radio ratings: ARN’s 96FM pushes Nova off its perch as network celebrates People 10+

ARN’s 96FM in Perth has taken the top spot in People 10+ and continues to hold a consistent position in breakfast and in drive in the first GfK metro survey for the year.

The station saw a jump of 2.9 percentage points to 13.6% from 10.7% in the last survey. Following closely behind was Nova 93.7 which also grew in audience share from 12.6% to 13.2%, up 0.6 percentage points.

In breakfast, Nova’s Nathan, Nat and Shaun was the #1FM breakfast station, and saw a significant rise in listeners with a bump of 1.7 percentage points to 14.4%. Last survey the station had a 12.7% share.

Its closest competitor, taking second position in the breakfast slot, was ARN’s The Bunch with Clairsy & Lisa on 96FM, which was the biggest breakfast gain in market. The show grew by a significant 2.5 percentage points from 8.9% to 11.4%.

Coming in third was Southern Cross Austereo’s Mix 94.5’s Pete, Matt and Kymba, which, in this book, saw a drop in share after being on a continuous incline for the last six months. The trio dropped by 0.9 percentage points to 11.2%, from 12.1% last survey.

GfK metro radio ratings Perth Survey 1 [click to enlarge]

Triple M launched on 1 December 2020, with Basil (Baz) Zempilas, originally from 6PR, joining co-hosts, Xavier Ellis and Jenna Clarke to headline an all-new breakfast show last year.

Capital Radio Network and Grant Broadcaster’s 6IX also grew its audience share, with its breakfast audience finishing with a 5.3% share, however its drive segment saw a drop of 0.5 points to a 4.8% share.

In drive, Nova’s Kate, Tim and Joel continued to take the #1FM spot, and grew its audience by 1.9, finishing with a share of 15.3%.

Coming in second position on drive was Mix 94.5’s Carrie and Tommy, with a bump of 1.8 points to a 14.3% share. Last survey had a 12.5% share.

96FM’s Will & Woody was the #3FM show in drive, with the duo jumping up by 2.1 percentage points, to 13.3%, from 11.2% last survey.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

topics ARN’s 96FM Australian Radio Network GfK metro radio ratings Nat and Shaun Nathan Nova 93.7 Perth radio radio ratings The Bunch with Clairsy & Lisa

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Comments: 4 Add Comment

Aussicam58 13 Mar 22

ARN should look to acquire another station in the Perth listening area.

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Fay Tyers 11 Mar 22

Congratulations. Great. Music.

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Andrew Banks 10 Mar 22

Will do, cheers.

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Josh 10 Mar 22

Can you update the 96FM logo. That’s not the current one.

https://www.96fm.com.au/wp-content/uploads/sites/8/2021/03/fm96_stacked.png

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