Coles Media scores another coup with Sam Hegg joining as head of strategy and planning

Mumbrella can reveal Coles Media has added another agency heavyweight to its growing media setup, with Dentsu Solutions executive director of strategy Sam Hegg joining as head of strategy and planning.

Hegg finishes up at Dentsu tomorrow, 11 March, after almost 12 years. He joins his former boss at Carat, Paul Brooks, who also moved across as general manager from Nine last week. Brooks became the first big name to jump ship to Coles Media, as it makes its big play in retail media. Mumbrella understands the Brooks move has been finalised, as was reported, and that the deal was still working on finer details. He will officially start in the next few months, with Hegg taking on his new role next week.

Hegg to join Brooks at Coles retailer media offering