Perth radio ratings: Nova 93.7 grows position as outright market leader
Nova 93.7 has strengthened its market-leading position in Perth, with the station holding significant leads overall, on breakfast and in drive.
In a relatively quiet survey, and despite the significant number of new shows in market, Nova’s consistency seems to be paying off, as the station climbed 0.2 percentage points to a 13.5% share.
Its closest competitor, Southern Cross Austereo’s Mix 94.5, lost share to fall 0.7 points to 11.9%, while Australian Radio Network’s 96FM grew 0.4 points to hit 11.1%.
Meanwhile, Nine Radio’s 6PR grew its audience slightly, up 0.2 points to hit a 9.5% – and reached its best cumulative audience in 15 years.
Nova’s new OOH advertising assets rolled out in Perth recently
Nathan, Nat and Shaun increased their lead on breakfast by 0.1 points to reach a 15.0% share, a dominant performance by the heritage show.
Behind them is Mix 94.5’s Pete, Matt and Kymba, steady on 12.1%, followed by Gareth Parker on 6PR with 11.3% (down 0.6 points). In fourth sits 96FM’s The Bunch with Clairsy and Lisa Shaw, who hold 10.0% despite slipping 0.4 points.
The biggest riser, both on breakfast and overall, was ABC Perth. The national broadcaster was up 1.1 points overall to 8.1%, with Russell and Nadia up 0.7 points in breakfast to 9.7%, landing in fifth spot.
Perth Radio Ratings – Survey 3 2021 [click to enlarge]
Nova’s Kate, Tim and Joel sprinted to a whopping 17.1% share on drive, rising 1.9 percentage points and now rating a massive 4.4 points ahead of #2 show in the slot.
That spot is occupied by Mix 94.5’s Carrie and Tommy, who hold a 12.7% share, ahead of a rising Will and Woody who jumped 1.9 points to hit 12.0%.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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