Perth radio ratings: Nova narrowly hangs onto ratings crown
Small climbs in audience share across breakfast and evenings have helped counterbalance falls in mornings, afternoons, drive and weekends, enabling Perth’s Nova 93.7 FM to narrowly retain its ratings crown.
The radio network had a 13.9% audience share in people 10+, according to the latest GfK survey, down from 14.7% last survey, but narrowly ahead of Mix 94.5FM’s 13.7%.
Nathan, Nat and Shaun retained their breakfast crown in Perth
The station’s breakfast team of Nathan Morris, Natalie Locke and Shaun McManus (‘Nathan, Nat & Shaun’) increased their share by 0.2 points to 15.0%. Their nearest competitor was Mix 94.5’s Dean Clairs, Kymba Cahill and Matt Dyktynski (‘The Big Breakfast with Clairsy, Matt & Kymba’) on 12.6% (up 0.1 share points from last survey).
Perth radio ratings survey 5. Source: GfK (Click to enlarge)
Nova said Nathan, Nat & Shaun’s breakfast show has 367,000 listeners.
In drive, despite a 2.2 share point fall, Nova remained on top with a 15.4% share for the nationally syndicated program of Kate Ritchie, Tim Blackwell and Marty Sheargold (‘Kate, Tim & Marty’).
Nova’s media release claims the Kate, Tim & Marty show has 311,000 listeners.
Their closest competitor was again Mix 94.5. GfK measures the drive-time slot as 4pm to 7pm. On Mix, ‘The Rush Hour with Lisa & Pete’ runs from 3pm to 5pm, followed by the Triple M program ‘Kennedy & Molloy’ with Jane Kennedy and Mick Molloy. During drive, Mix has a 12.8% share, according to the latest survey.
Perth radio ratings survey 5 2018. Total audience share. Source: GfK
In third place overall for the Perth radio market, was Southern Cross Austereo’s Hit 92.9 FM. In people 10+, it had a 10.6% share, while in drive it has 12.2%. On Hit, Carrie Bickmore and Tommy Little (Carrie & Tommy) run from 3pm to 4:30pm, followed by Dave Hughes and Kate Langbroek (‘Hughesy & Kate’).
