Aldi and Bunnings revealed as Australia’s most trusted brands, according to study

Discount supermarket Aldi has been named as Australia’s most trusted brand for the second time in a row, according to Roy Morgan’s Net Trust Score Survey.

Coming in behind Aldi was warehouse retailer Bunnings, followed by Qantas and then the ABC.

Aldi, Bunnings and Qantas have remained in the top five across all Roy Morgan Net Trust Survey’s since 2017. The first survey was conducted in October 2017, the second in January 2018, a third in February, a fourth in April, and the most recent in July.

Meanwhile, the ABC managed to jump three places from its seventh placing in the last survey in April.

For the banks, Bendigo Bank was the only financial service brand to make it into the top 10.

Michele Levine, CEO at Roy Morgan, noted AMP’s fall in trust following the revelations which emerged during the Royal Commission.

“The banks were already deeply distrusted so any material impact on their market value is up down. But AMP has never before been so distrusted.

“Seventeen years ago, AMP shares were worth more than $14. Today they’re worth less than $3.50. That’s a drop of 72%.

“AMP’s skyrocketing level of distrust has cost the household brand billions of dollars. According to financial analysts, more than $4 billion has been wiped off the company’s value as a direct consequence of revelations during the Royal Commission.”

For other industry sectors HCF is the most trusted private health insurer, netball is the most trusted sport, the ABC is the most-trusted media brand and SBS the most-trusted commercial media brand.



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