Perth radio ratings: Race tightens as Mix suffers breakfast and drive dips
The Perth radio market tightened in the latest GfK ratings survey as Mix had a second survey of falls with a 1.1 percentage point slump while rival Nova picked up a 0.5 point share.
Mix’s drop to a 14.3% share with Nova taking 12.6% of the Perth radio market is the tightest the competition has been this year between the two stations in the city’s radio market.
Nova’s main gains for the survey, which ran between March 10 to May 25 with a break over Easter, were the drive show of Kate, Tim and Marty who picked up 1.0 point to win the slot with a 14.3% share. Mix’s Kennedy Molloy combination saw a 1.3% slump and the station lose its lead in the 4pm to 7pm timeslot.
