Perth radio ratings: Race tightens as Mix suffers breakfast and drive dips

The Perth radio market tightened in the latest GfK ratings survey as Mix had a second survey of falls with a 1.1 percentage point slump while rival Nova picked up a 0.5 point share.

Mix’s drop to a 14.3% share with Nova taking 12.6% of the Perth radio market is the tightest the competition has been this year between the two stations in the city’s radio market.

Perth radio ratings survey 3 2019. Total audience share. Source: GfK

Nova’s main gains for the survey, which ran between March 10 to May 25 with a break over Easter, were the drive show of Kate, Tim and Marty who picked up 1.0 point to win the slot with a 14.3% share. Mix’s Kennedy Molloy combination saw a 1.3% slump and the station lose its lead in the 4pm to 7pm timeslot.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.