Adelaide radio ratings: Mix secures 24th consecutive win
While Mix102.3 secured its 24th consecutive win in the third GfK radio ratings survey of 2019, with 12.2% share, ABC Adelaide has beaten Five AA and Nova to come in second overall with 10.9% share in the 10+ demographic. Mix dropped 1.7 percentage points but maintained its lead, and ABC Adelaide gained 0.7 percentage points.
Five AA reversed the decline the once-dominant station has been experiencing, gaining 1.5 percentage points to earn a 10.5% share, edging out Nova’s stagnant 10.3% share. Survey three’s ratings period ran from 10 March to 25 May, with a week’s break between 13 and 21 April.
Adelaide radio ratings survey 3 2019. Total audience share. Source: GfK
Hit 107 came in fifth with 9.2% share, a drop of 0.8 percentage points, followed by Cruise 1323 (8.8% share, down 0.3 points) and Triple M (8.4% share, a drop of 0.4 points).
Five AA not only climbed overall, but also saw a 1.4 percentage point increase in both the breakfast and drive slots.
However, in the crucial breakfast slot, this wasn’t enough to come close to ABC Adelaide, which backed up its strong overall result. The AM breakfast offering climbed 0.8 percentage points to earn a 15.5% share, enough to comfortably beat Five AA’s 12.5% share (an increase of 1.4 percentage points) and Mix’s 12.2% share (a drop of 1.3 percentage points for hosts Jodie Oddy and Mark ‘Soda’ Soderstrom).
Nova’s Dylan Lewis, Hayley Pearson and Jarrod Walsh came in after Mix on 9.4% share, down 0.7 points. Triple M once again edged out Hit 107, despite hosts Mark ‘Roo’ Ricciuto and Chris ‘Ditts’ Dittmar dropping 1.2 percentage points to end on 8.2% share. Hit landed on an 8% share after a drop of 1.3 points in the third survey for new hosts Rebecca Morse and Andrew Costello.
Adelaide radio ratings survey 3 2019. Source: GfK (click to enlarge)
While Nova slipped from an overall second place in survey two to fourth in this survey, it succeeded again in the critical drive slot. Kate Ritchie, Tim Blackwell and Marty Sheargold’s program had a 13.5% share, up 0.4 percentage points. Mix’s Will McMahon and Woody Whitelaw narrowly beat Hit duos Carrie Bickmore and Tommy Little, and Dave Hughes and Kate Langbroek, to come in second, with 11.6% share versus 11.4% share respectively.
Next in line was Five AA on 9.1% (a 1.4 percentage point climb), followed by Triple J with 8.4%, the same result as last survey. Triple M was just behind on 8.3% share, following a 1.3 point drop.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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