Perth’s Central Park Tower reveals rebrand by Block

Perth’s Central Park Tower has undergone a rebrand, completed by Block, to reposition it as the city’s premier business address.

Old branding (left) vs new branding (right) 

The announcement:

For some 25 years, Perth’s Central Park Tower has stood as an icon of the city’s skyline. Not only is it the city’s tallest building, it has borne witness to the rise of Western Australia’s economy throughout the mid-1990s to the mining boom and beyond. But with a shifting economic, commercial and work/life landscape, Central Park’s relevance was declining.