Petbarn appoints With Collective as creative agency of record

Petbarn has appointed Isobar’s With Collective to its creative account following a competitive pitch process.

With Collective will now handle Petbarn’s strategic and creative branding across its consumer and retail divisions.

With Collective has won Pebarn’s creative account

Sumeena Parimu, general manager of marketing at Petbarn, said in a statement: “In this partnership, the adoption of our new brand positioning across all touch points will be elevated beyond advertising to a company-wide mission which will be adopted at a group holding level by Greencross Limited, Australasia’s largest integrated pet care company. We have an exciting task ahead.”

Steve Coll, chief creative officer at With Collective, added: “Pets are an integral part of Australian families and culture, and with scale of the industry in Australia, we feel incredibly proud and privileged to work with Petbarn through next phase of innovation and growth.

“We felt an immediate chemistry and shared ambition with the whole Petbarn team. Perhaps the best aspect of this outcome is that they bought an idea with relevance to the whole business. It’s a great piece of work from our strategic team, coupled with powerful creative – a great example of the With mantra of logic and magic.”

With Collective’s clients include Foxtel, Airbnb, Audible, The A2 Milk Company, Frequent Flyer, Pfizer, Instagram and GoDaddy.


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