Petbarn appoints With Collective as creative agency of record
Petbarn has appointed Isobar’s With Collective to its creative account following a competitive pitch process.
With Collective will now handle Petbarn’s strategic and creative branding across its consumer and retail divisions.
With Collective has won Pebarn’s creative account
Sumeena Parimu, general manager of marketing at Petbarn, said in a statement: “In this partnership, the adoption of our new brand positioning across all touch points will be elevated beyond advertising to a company-wide mission which will be adopted at a group holding level by Greencross Limited, Australasia’s largest integrated pet care company. We have an exciting task ahead.”
Steve Coll, chief creative officer at With Collective, added: “Pets are an integral part of Australian families and culture, and with scale of the industry in Australia, we feel incredibly proud and privileged to work with Petbarn through next phase of innovation and growth.
“We felt an immediate chemistry and shared ambition with the whole Petbarn team. Perhaps the best aspect of this outcome is that they bought an idea with relevance to the whole business. It’s a great piece of work from our strategic team, coupled with powerful creative – a great example of the With mantra of logic and magic.”
With Collective’s clients include Foxtel, Airbnb, Audible, The A2 Milk Company, Frequent Flyer, Pfizer, Instagram and GoDaddy.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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With actually won a pitch. No mention of Qantas in that client list though?
One in one out, bit like the creative dept revolving door.
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Mmm, I love me a bit of Petbran.
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Or is it Whiff?
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Hi Morgan,
Thanks for flagging this, I have changed Petbran to Petbarn.
Cheers,
Abigail – Mumbrella
‘Linked by Isobar’ is like the equivalent of saying you’re a ‘Titanic maiden voyage passenger’
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Hey – Next time you decide to use my dog for your articles could you please ask my permission?
Thanks.
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Hi ‘That’s my dog’,
Sorry about that. The image was actually found on Petbarn’s website so I just got it from there.
I would find it very hard to know where to start in tracking down the owner of the many dogs on the website.
Will keep it in mind for next time.
Thanks – Abigail