News Media Works appoints Simon Davies as marketing director
NewsMediaWorks has announced the appointment of former Bauer and OMD executive Simon Davies as the industry body’s new marketing director.
Davies replaces Charlie Murdoch, who is set to join News Corp as general manager of trade marketing.
Davies spent time as OMD’s national trading head
Davies comes to NewsMediaWorks with more than 20 years media industry experience, including four years with Bauer Media as head of brand advertising strategy and director of media solutions. Most recently, Davies had a consulting business with clients including HT&E, ARN, Conversant Media and Isentia.
He joined Bauer from media agency OMD where he was national trading head, and has held the role of deputy chairman of the executive committee at the Audit Bureau of Circulations.
NewsMediaWorks CEO Peter Miller said Davies beings a depth of strategic and analytical thinking to the role.
“His experience in the media sector, working with OMD on some of the country’s largest advertisers and then with media owners on sales strategy and solutions, will be invaluable to NewsMediaWorks as we continue to see advertisers re-evaluating and then investing back in newspapers and news websites,” he said.
“I would also like to acknowledge the outstanding contribution of Charlie in the role during his five years with NewsMediaWorks. He has worked relentlessly to promote the sector and has overseen many initiatives and we wish him well at News Corp where we will continue to collaborate on behalf of the industry.”
Davies said the news media sector was showing positive signs of growth and it was an exciting time to be joining.
“Advertisers and their media agencies are seeking out trusted, credible media channels, with engaged audiences and news media is unrivalled on all those measures. I look forward to bringing my knowledge to the role and continuing the growth trajectory for news media.”
Great hire. Simon is a real gent. And smart to boot. Well done mate. L
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