Peter Alexander celebrates 30th birthday
Peter Alexander is celebrating its 30th birthday, launching a birthday pyjama collection across Australia.
The announcement:
Australia’s favourite and most iconic sleepwear king Peter Alexander celebrates his 30th Anniversary, creating a luxurious PETER ALEXANDER Birthday Collection featuring stunning Australian supermodel and long-time fan of the brand Nicole Trunfio! Nicole joins his celebrity fan base stretching from Miranda Kerr, Nicole Richie, Kylie Minogue, Lady Gaga to Salma Hayek, Dame Edna Everidge, and even the Queen.
Over the course of Peter Alexander’s life he has been met with the challenge of overcoming adversity. From being voted least likely to succeed at school, to battling Dyslexia in an era where there was little understanding of the learning disability, to being advised at his first department store buying appointment ‘please take it all away and go and get yourself a different job’.
Launching PETER ALEXANDER in 1987 by designing and packaging up pyjamas on his mother’s kitchen table with a $3,000 loan from his father, and later having to mortgage his mother’s house for $100,000 to grow the business, who would have thought that 30 years later, Peter Alexander would have cemented a place in every Australian’s home and boast 103 store across Australia and New Zealand.
Peter Alexander discusses this fabulous milestone of 30 years in the pyjama business; “30 years ago I had a stupid idea, and now I’m a household name – who would have thought! It really is amazing and a little overwhelming. How did I survive 30 years in the cutthroat fashion industry? Well being good in bed has certainly helped! Thank you to all the fans of the brand who have grown up with me and to my incredible Dream Team. I’m forever grateful to you for giving me – and my family – this opportunity to succeed.”
“I chose Nicole Trunfio as the face my birthday campaign as she is Australian, fabulous & sophisticated. I would like to say I also have those three qualities, but that would be pushing it!”
Face of the campaign Nicole Trunfio discusses her involvement; “I was absolutely delighted when I was approached by Peter to be the face of his 30th birthday campaign! I grew up wearing PETER ALEXANDER pyjamas and he is such a long-standing icon in Australian fashion. Congratulations Peter on such a truly significant milestone!”
Over the last 30 years, the charismatic and passionate man behind the brand, Peter Alexander, has injected his unique personality and creativity into the brand, never wavering from his original vision, man style pyjama sets in ladies prints. But his passion hasn’t stopped there. Beyond the business, Peter is extremely avid about charity work, and is an ambassador for the RSPCA, constantly thinking of ways to raise money and awareness to help all creatures great and small. The PETER ALEXANDER brand has raised over six hundred thousand dollars for the RSPCA in Australia over the last 10 years.
To celebrate this milestone, Peter Alexander has created a very special collection. “It’s my birthday and I will design what I want to – so I have created this over the top, limited edition luxe collection. For those who want to celebrate with me – think pink, celebratory & bubbly – that is what my 30 year collection is inspired by – French Champagne. “
This cheeky 30th Birthday collection features glamorous pink sequin nighties, luxurious faux fur gowns and on-trend silk bustiers! It also includes pyjama sets, Peter’s instantly recognisable sleep tees, and mix-and-match basics in a range of florals, polka dots and playful prints. There is something for all of Peter’s fans and the collection is way too good to be confined to the bedroom.
Source: NAC Media Group
